Paused · Life · Creation · Civilization
GoodEat
A healthier-takeaway marketplace concept: choose local kitchens by what is in the food, not only by price.
Where it stands
Paused. The product worked; reliable menu data and two-sided marketplace demand were the hard parts. goodeat.co.uk and mygoodeat.com do not currently serve the product (both returned 404 on 5 November 2026).
Checked 5 November 2026, from a live check of the site, project records in the site repository.
Purpose
Help people choose takeaway food by what is in it.
The problem
Takeaway apps rank by price and speed; nutrition is invisible.
The concept
Postcode search, per-dish nutrition and a simple score for each dish, with an operator console behind it.
Features
- Postcode search
- Per-dish nutrition and score
- Operator console
Milestones
- ✓Working product built
- ○Business model validated
Notes
Postcode search, per-dish nutrition and a simple score for each dish, with an operator console behind it.
Where it stands
Paused. The product worked; the hard part was elsewhere. Reliable menu data is difficult to get without real partnerships, and a marketplace needs both sides at once. An idea can sound attractive without its business model being viable, and this one taught me to test that earlier.
Subjects and related work
- Food and nutritionSubject · Life
What we eat, how it is grown, and what the evidence says a healthy diet looks like.
- EntrepreneurshipSubject · Creation
Turning an idea into something people use and pay for, and being honest about what is live, paused or stopped.
- TakeInProject · Creation
Own-brand online ordering for independent takeaway restaurants: orders arrive on the restaurant's own site and print in the kitchen.
- What stays scarce when making things gets cheap?Essay · Civilization
If software, research and design keep getting cheaper, value has to move somewhere. A working list of candidates, none of them assumed safe.